Pinpoint is built to clone your best social hires.
Pinpoint is your whole social team behind the scenes: community management, strategy, and creator recruiting, all in your brand's voice, around the clock. It replies to every comment and DM, hides negativity, sends buyers the right link, finds and screens creators, and reports on what's working. Your social person never has to log in. Pinpoint only reaches them, in Slack, email, text, or your help desk, when it actually needs a human.
Agents handle the replies, FAQs, moderation, and order issues, so your team only sees what needs a human. Stakt saves 20+ hours a week.
Buying intent in comments and DMs gets the exact product link, tracked with UTMs. At Overtime, 45% of DM conversations convert to purchase.
Negativity hidden and questions answered on live ads in minutes, so the spend you've already paid for works harder. Most brands see a 10 to 20% ROAS lift, and In Good Taste saw 71%.
Inbound creator DMs are screened and routed, and Scout finds creators who fit your brand and drafts the intro DM.
Every product question gets a public, accurate answer in your voice, so AI search finds consistent, correct answers about your brand.
Every comment, DM, and mention, answered, moderated, and converted, 24/7.
Screens inbound creator DMs. Scout finds new creators for you and drafts the intro DM.
Competitor tracking, trend alerts, and a weekly read on what customers are saying.
Agentic scheduling, planning and posting on your behalf, next up.
Every comment, mention, and DM across organic, paid, and influencer content. Pinpoint handles about 95% of it. The other 5% routes to the right person or system.
Replies to and likes positive comments and DMs, instantly, in your voice.
Answers questions and flags knowledge gaps back to your team.
Hides and handles negativity like a person would, not an obvious filter.
Spots buying intent and sends the exact product link, agentic CRO energy.
Captures emails and phone numbers from conversations and syncs them to your CRM, automatically.
Anything uncertain, usually ~5% of volume, routes straight to your team.
You define what "a good creator partner" means to you in plain English, audience size, engagement rate, demographics, platforms, and Pinpoint applies it to every inbound DM.
Of 100 creator DMs, about 95 get a reply, a code, or a pass. The best 5 get flagged to a human so they never slip through.
Scout finds creators who fit your brand, ranks each one by fit with the reason it picked them, and drafts the intro DM. When a creator replies, the creator partner agent takes over.
Competitor analysis, sentiment tracking, and trend reports, sent on any schedule to email or Slack. Or just chat with your own social data, like Claude or ChatGPT, but for social.
Benchmarks you against up to 7 competitors, in plain English.
A morning digest of content trending in your niche, with comments already drafted, basically doing what Duolingo or Wendy's do, automatically.
Reads every interaction across organic, paid, and influencer content and sends a weekly report covering what customers are saying, top questions, restock requests, negativity themes, reactions to collabs, plus suggested action items.
A plain-English chat interface over everything Pinpoint tracks.
The fourth pillar of a social team's job. Pinpoint doesn't do this yet. We're telling you now because it's coming, not because it's live today.
Planning and posting content on your behalf, in your brand voice, with the same shadow-mode approval process as everything else Pinpoint does.
Every agent launches in shadow mode. It drafts every response, but nothing posts until your team approves it. Most brands stay in it anywhere from a few days to two weeks, learning from every edit along the way. Reviewing a draft takes a fraction of the time it took to write the reply.
Years of your own past replies across Meta, TikTok, your products, and your help desk.
You see exactly what would've been said, before anyone else does.
Every edit trains the agent further. It never stops getting sharper.
Flip it live on your call. Most brands are live within days to two weeks.
"Not gonna lie, before Pinpoint we were just kind of winging it in the comments. Like we knew we should be replying to people but it always fell to the bottom of the list. Now it just... handles it? In our voice, catches the stuff that actually needs a human, and I get a Slack ping if I'm needed. Feels less like a tool and more like we just quietly hired someone."
We build everything. All your team does is connect their systems and review the first drafts, which is already faster than doing it themselves.
One-click integrations. No technical folks needed. Literally just log in.
Our team builds every agent and puts them in shadow mode.
Reviewing a draft is far faster than researching and writing a reply, so you save time even in shadow mode.
Your time on this drops to zero. Any notifications where you're needed get routed to Slack, email, or your help desk.
Kate Quinn: deal signed 9/24, onboarding + shadow mode 9/28, agents fully live 10/5.
Clone your best social hires.